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New Product Concept Brief: 5 Things Your Industrial Designer Needs To Know

June 9, 2020

New Product Concept: 5 Things an Industrial Designer Needs To Know

If you have a new product concept that you want to manufacture in China in mind, don't go straight to talk to a manufacturer (your concept is still too immature). Instead, you need to start working on 2 axes at the same time: Market demand confirmation - will a sufficient number of people want to buy your product? Industrial design - what will it look like? (I am assuming you are designing an electro-mechanical product.) To illustrate your product concept effectively, you'll be … [Read more...]

Filed Under: New Product Development Tagged With: developing new products, new product development, new product development process, new product launch, new product manufacturing, product concept, product design brief

18 Electronic Product Design Firms For ‘Made-in-China’ Products

May 25, 2020

List of Design Houses for Electronic Products To Be Made in China

You just came up with a great idea for a new electronic hardware product that you plan to manufacture, and you are wondering what the next step is? The answer at this stage is working on electronic product design and probably not searching for a manufacturer, since they will need these elements: A detailed description of features List of components with specifications, and the product architecture PCB schematic A look-alike and work-alike prototype Testing stations Before you … [Read more...]

Filed Under: Develop a New Electronic Product in China Tagged With: design firms, design houses, electronic product design, electronic products, product design

6 Tips To Nail Your Hardware Product’s Concept BEFORE Engaging A Design House

May 18, 2020

6 Tips for BEFORE Engaging a Design House for your New Hardware Product

Many people have an idea for a new hardware product and call us, and in many cases, it is too early, and going to a design house now may also be too early! They need to work with an industrial designer. (I am thinking of electro-mechanical products here.) The logical steps are in this sequence: a. Concept > b. Aesthetic Design > c. CAD Design > d. Proof-of-concept Prototype > e. Work-alike & Look-alike Prototype So, getting the concept right is important. Here are 6 ways to … [Read more...]

Filed Under: New Product Development Tagged With: design houses, new product development, new product launch, new product manufacturing, product concept, product specifications

Bringing an IoT Product from Concept to Market: Case Study

May 6, 2020

ahera osia band and smartphone app

We've been fortunate to help Ahera develop their OSIA IoT smart band from concept to prototype and to get them prepared to take the next steps (tooling, certification, preparation, production). It is actually a great case study for entrepreneurs planning to develop their own product and manufacture it in China, so I thought it would make for an interesting article. Ahera is in the middle of an Indiegogo campaign these days. I went to interview their founder, Rudy Bottin, about what it took to … [Read more...]

Filed Under: Develop a New Electronic Product in China, New Product Development Tagged With: crowdfunding, fitness, hardware startups, indiegogo, IoT, new product launch, new product manufacturing, product development, prototyping, wearables

Advantages of Bioplastics vs. Disadvantages: Memo for Product Designers

March 26, 2020

Advantages of Bioplastics vs. Disadvantages Memo for Product Designers

As product designers look for more sustainable options to please increasingly environmentally savvy consumers, they are often looking at the advantages of bioplastics, such as lower production CO2 emissions, sustainable raw materials, biodegradability in many cases, and more... … [Read more...]

Filed Under: New Product Development Tagged With: bioplastics, plastic alternatives, plastics, product design

Documenting Your New Product Development Process (for Quality & Speed)

March 2, 2020

Documenting Your New Product Development Process (for Quality & Speed)

A large part of the new product development process is the series of approvals to get through. It helps prevent quality issues in mass production and it helps reduce miscommunication... both of which are the biggest causes of a slower time to market. If your company develops and manufactures new products regularly, do you have a documented process? These 3 examples from the apparel, auto, and electronics industries can help you understand how the approvals work. … [Read more...]

Filed Under: New Product Development Tagged With: apqp, new product development, new product development approvals, new product development process, NPI, ppap

5 Marketing & Sales Mistakes Hardware Startups Tend To Make

January 20, 2020

5 Marketing & Sales Mistakes Hardware Startups Tend To Make

John Teel from Predictable Designs (a great resource for hardware startups, with a focus on electronic design & engineering) just launched his podcast, and I thought the third episode was quite interesting. The interviewee was Dave Millman of BizDev Global, a company that helps B2B tech startups find their first customers. Here is a summary of what he shared. … [Read more...]

Filed Under: New Product Development Tagged With: crowdfunding, hardware startups, marketing mistakes, product development, sales mistakes, software startups

7 Typical Pitfalls for Hardware Startups Producing in China

December 19, 2019

Typical Pitfalls for Hardware Startups Producing in China

A few years ago, I remember reading about the Coolest Cooler, a nice product that raised an amazing amount of money on Kickstarter: over 6,000 people bought it for a total of 13 million USD!! Yet, they went bust leaving a lot of frustrated backers and interested onlookers scratching their heads as to where it all went wrong for one of the most famous hardware startups of recent times and indeed the most funded Kickstarter campaign of 2014. In this post, I'll explore what went wrong for them … [Read more...]

Filed Under: New Product Development Tagged With: cautionary tales, coolest cooler, crowdfunding, crowdfunding failures, developing new products, electronic hardware products, entrepreneurs, hardware startup, hardware startups, inventors, kickstarter, new product launch

How to start manufacturing in 10 steps for Kickstarter entrepreneurs

October 17, 2019

Kickstarter Campaign Tips: 10 Steps To Start Manufacturing

This framework will help any entrepreneur who has successfully crowdfunded a product to understand how to start manufacturing. Now, what to do? What are the steps to have the first batch of products made in China? … [Read more...]

Filed Under: Crowdfunding, New Product Development Tagged With: crowdfunding, hardware startups, how to start manufacturing, kickstarter, manufacturing, production challenges

Low Budget New Product Development For Importers From Asia [Q&A]

September 30, 2019

Low Budget New Product Development For Importers From Asia [Q&A]

I recently spoke with Liz Long of Learn To Make A Product, who I've worked with in the past, about low budget new product development for importers who are getting their products manufactured in Asia. New product development can be tough for importers, especially entrepreneurs, startups, and small businesses who are doing it for the first time, so what advice does Liz have to offer? … [Read more...]

Filed Under: New Product Development Tagged With: new product development, new product development on a budget, product development, product development tips

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Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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