If you have already done the hard work of building a look-alike and work-alike prototype, congratulations! However, there are still these 7 most common pitfalls you have to avoid while going from prototype to production... … [Read more...]
New Product Development: 12 Tradeoffs Every Hardware Startup Faces
After working with companies that develop their own products for manufacturing here in China, I started to notice a lot of similarities. Every project is different, its challenges are sometimes unique, but the main decision points tend to be the same. (My main focus here is new companies that develop electrical and/or mechanical products based on their own design.) Here are 12 questions you will likely ask yourself. And the pros and cons of each. … [Read more...]
Bringing an IoT Product from Concept to Market: Case Study
We've been fortunate to help Ahera develop their OSIA IoT smart band from concept to prototype and to get them prepared to take the next steps (tooling, certification, preparation, production). It is actually a great case study for entrepreneurs planning to develop their own product and manufacture it in China, so I thought it would make for an interesting article. Ahera is in the middle of an Indiegogo campaign these days. I went to interview their founder, Rudy Bottin, about what it took to … [Read more...]
5 Marketing & Sales Mistakes Hardware Startups Tend To Make
John Teel from Predictable Designs (a great resource for hardware startups, with a focus on electronic design & engineering) just launched his podcast, and I thought the third episode was quite interesting. The interviewee was Dave Millman of BizDev Global, a company that helps B2B tech startups find their first customers. Here is a summary of what he shared. … [Read more...]
7 Typical Pitfalls for Hardware Startups Producing in China
A few years ago, I remember reading about the Coolest Cooler, a nice product that raised an amazing amount of money on Kickstarter: over 6,000 people bought it for a total of 13 million USD!! Yet, they went bust leaving a lot of frustrated backers and interested onlookers scratching their heads as to where it all went wrong for one of the most famous hardware startups of recent times and indeed the most funded Kickstarter campaign of 2014. In this post, I'll explore what went wrong for them … [Read more...]
How to start manufacturing in 10 steps for Kickstarter entrepreneurs
This framework will help any entrepreneur who has successfully crowdfunded a product to understand how to start manufacturing. Now, what to do? What are the steps to have the first batch of products made in China? … [Read more...]
Pros and Cons of Crowdfunding (Kickstarter/Indiegogo) for Startups
Crowdfunding has emerged as one of the main sources of funding for hardware startups (and many other ventures). Here are a few impressive statistics: 15 million people have backed a Kickstarter project since 2009. Backers pledged a total of 3.9 billion USD. More than 9 million people have backed an Indiegogo project since 2008. However, entrepreneurs need to think about all the pros and cons of raising money this way. If you are in this situation, here are are some … [Read more...]