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So, You Are an Inventor Looking for a Manufacturer? Think Again.

August 3, 2021 by Renaud Anjoran

So, You Are an Inventor Looking for a Manufacturer? Think Again.

We are regularly contacted by self-described inventors who believe very hard in their product idea but do NOT want to manage that product’s development, production, and sale.  They are often smart people, brilliant even. But they tend not to be business savvy, and that leads many of them to make costly mistakes. This is especially true for electronic products and relatively complex mechanical products.   The million-dollar invention fallacy The truth is, the proportion of new … [Read more...]

Filed Under: New Product Development Tagged With: inventors, new product design, new product introduction process, new product launch, new product manufacturing

7 Typical Pitfalls for Hardware Startups Producing in China

December 19, 2019 by Renaud Anjoran

Typical Pitfalls for Hardware Startups Producing in China

A few years ago, I remember reading about the Coolest Cooler, a nice product that raised an amazing amount of money on Kickstarter: over 6,000 people bought it for a total of 13 million USD!! Yet, they went bust leaving a lot of frustrated backers and interested onlookers scratching their heads as to where it all went wrong for one of the most famous hardware startups of recent times and indeed the most funded Kickstarter campaign of 2014. In this post, I'll explore what went wrong for them … [Read more...]

Filed Under: New Product Development Tagged With: cautionary tales, coolest cooler, crowdfunding, crowdfunding failures, developing new products, electronic hardware products, entrepreneurs, hardware startup, hardware startups, inventors, kickstarter, new product launch


Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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