We are regularly contacted by self-described inventors who believe very hard in their product idea but do NOT want to manage that product’s development, production, and sale. They are often smart people, brilliant even. But they tend not to be business savvy, and that leads many of them to make costly mistakes. This is especially true for electronic products and relatively complex mechanical products. The million-dollar invention fallacy The truth is, the proportion of new … [Read more...]
Analyzing the (NPI) New Product Introduction Process & its Benefits [Podcast]
What is the new product introduction process? The new product introduction process is: A complete blueprint that takes an idea through various structured phases and that results in a finished product being launched into the marketplace. This process is driven and managed by a cross-functional team that keeps a check on every aspect of the project. The different phases are controlled by approval gates which ensure the project has met specific criteria before moving onto the next phase in … [Read more...]