I am halfway through this book and I thought many readers would enjoy it: Product Realization: Going from One to a Million by Anna C. Thornton. Here is the book's presentation by its publisher: Product Realization: Going from One to a Million delivers a comprehensive treatment of the entire product launch process from beginning to end. Drawing upon the author's extensive first-hand experience with dozens of successful product launches, the book explores the process of bringing a design from … [Read more...]
Analyzing the (NPI) New Product Introduction Process & its Benefits [Podcast]
![Analysing the (NPI) New Product Introduction Process & its Benefits [Podcast]](https://qualityinspection.org/wp-content/uploads/2020/10/AnalysingtheNPINewProductIntroductionProcessitsBenefitsPodcast-1140x445.jpg)
What is the new product introduction process? The new product introduction process is: A complete blueprint that takes an idea through various structured phases and that results in a finished product being launched into the marketplace. This process is driven and managed by a cross-functional team that keeps a check on every aspect of the project. The different phases are controlled by approval gates which ensure the project has met specific criteria before moving onto the next phase in … [Read more...]