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9 Key Questions When Developing A New Product (Part 1)

April 28, 2023 by Adrian Leighton

9 Key Questions When Developing A New Product (Part 1)

If you are gearing up to launch a new product you should be getting answers to these 9 questions before you start investing time and money! This is split into two parts, and here in part 1 we're focusing mainly on market research and … [Read more...]

Filed Under: New Product Development Tagged With: market research, new product launch, product design, validating market demand

Patents For Hardware Products: When Do You Need Them?

February 10, 2023 by Adrian Leighton

Patents For Hardware Products: When Do You Need Them?

Inventors, hardware startups, and other businesses with a new hardware product concept that they are aiming to bring to market are usually worried about protecting their product IP. One common question is about the need for patents for … [Read more...]

Filed Under: IP Protection Tagged With: intellectual property, new product launch, patents

New Product Launch Tips For Entrepreneurs (Q&A with Liz Long of ‘Learn to Make a Product’)

September 23, 2022 by Adrian Leighton

New Product Launch Tips For Entrepreneurs (Q&A with Liz Long of 'Learn to Make a Product')

Liz Long, founder of Learn to Make a Product a platform that supports customers to launch products, shares some of her new product launch tips and thoughts about what it takes for entrepreneurs to go through the development process and get … [Read more...]

Filed Under: New Product Development Tagged With: custom product development, go to market, new product launch, new product manufacturing, private label products

What’s The Investment Required To Bring My New Product To Market?

September 2, 2022 by Adrian Leighton

What's The Investment Required To Bring My New Product To Market?

A lot of entrepreneurs and SMEs struggle to calculate their investment for launching a new product. This can lead to unexpected costs mounting up and, eventually, needing to sell at a loss or even bankruptcy in extreme cases. So you need … [Read more...]

Filed Under: New Product Development Tagged With: new product launch, NRE costs, production unit cost, total landed cost

Product Quality and Reliability Issues: Typical Classification

April 12, 2022 by Renaud Anjoran

Product Quality and Reliability Issues: Typical Classification

What are typical product quality and reliability issues, when do they occur in the product's lifecycle, and who might be responsible for them? … [Read more...]

Filed Under: New Product Development Tagged With: new product launch, product quality, product reliability, quality failures, reliability failures

Is It Beneficial To Be First To Market With Your New Product Idea? [Podcast]

September 24, 2021 by Adrian Leighton

Is It Beneficial To Get To Market First With Your New Product Idea? [Podcast]

In this episode... A recent China Law Blog article questions the wisdom of rushing out your innovative new made-in-China product in order to 'beat the copycats' to market. While there are some situations where this may have some merit, … [Read more...]

Filed Under: New Product Development Tagged With: china copycats, developing new products, first to market, IP leakages, IP protection, IP theft, new product launch, podcast, product development tips

New Product Launch: Taking Shortcuts vs. Preventing Risks

September 22, 2021 by Renaud Anjoran

New Product Launch: Taking Shortcuts vs. Preventing Risks

You are developing a new product. There is currently nothing like your product on the market. You have high confidence that it will be successful (otherwise, why are you working on this project?). You need to make a choice. Do you … [Read more...]

Filed Under: New Product Development Tagged With: china copycats, IP theft, minimizing risks, new product development, new product launch, production risk

Why New Product Development of Electronics Takes So Long

August 24, 2021 by Renaud Anjoran

Why New Product Development of Electronics Takes So Long

Over the years, we have been talking to people who are planning to or are in the process of, developing a new product. And there is a very serious mismatch between expectations and reality during the new product development process. So … [Read more...]

Filed Under: New Product Development Tagged With: new product design, new product development, new product development process, new product introduction, new product launch, new product manufacturing, NPI

So, You Are an Inventor Looking for a Manufacturer? Think Again.

August 3, 2021 by Renaud Anjoran

So, You Are an Inventor Looking for a Manufacturer? Think Again.

We are regularly contacted by self-described inventors who believe very hard in their product idea but do NOT want to manage that product’s development, production, and sale.  They are often smart people, brilliant even. But they tend … [Read more...]

Filed Under: New Product Development Tagged With: inventors, new product design, new product introduction process, new product launch, new product manufacturing

Why Pilot Runs Are So Important [Podcast]

April 2, 2021 by Adrian Leighton

Why Pilot Runs Are So Important [Podcast]

Pilot runs aren't just a 'good idea,' they're a must when manufacturing new products as you are about to find out... Renaud and Adrian from the team explore an important part of the new product launch process: pilot runs. In this … [Read more...]

Filed Under: New Product Development Tagged With: new product launch, new product manufacturing, pilot, pilot runs

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Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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