We often talk to people who have a great idea to improve on an existing product. They have thought of special features that differentiate it from the competition, but they see a large amount in front of them, to develop their own new product. They are often tempted to go for a shortcut: working with a manufacturer that has been making very similar products (an Original Design Manufacturer, or ODM), and that's when things get pretty risky for the buyer. … [Read more...]