We have worked with many companies that develop their own product for manufacturing in China or Vietnam. They have spent months (or longer) on product design & development. But they completely overlooked why packaging is important, and merely plan to get to it at the last moment. Oh, but wait... they still want custom printing. That often means a 3 weeks lead time, AFTER a packaging material & type has been confirmed, AFTER the printing supplier has been qualified (a step … [Read more...]
Product Packaging Considerations for your Product – (Developing a New Product Series Part 16)
Many importers take the time to define their product expectations and to get good pre-production samples from their Chinese suppliers, but completely forget to specify the type of product packaging required. We classified this under "other considerations" in this series of articles on new product development. What is the Purpose of Packaging? Package design plays an important role in the sales and marketing aspects of the business, promoting the brand as well as the company and to some … [Read more...]