In This Episode… We take a close look at why packaging plays a key role in protecting your products during transit. Packaging materials, supply chain risks, and packaging reliability testing are all scrutinized to give you a good introduction to this topic and help you choose the right packaging for your needs. You'll see why considering packaging and developing the right inner and outer packaging for your needs should be done during the product development process and should neither be … [Read more...]
Why Packaging Is Important For Both Protection & Product Differentiation
We have worked with many companies that develop their own new product for manufacturing in China or Vietnam. They have spent months (or longer) on product design & development. But they completely overlooked why packaging is important, and merely plan to get to it at the last moment. Oh, but wait... they still want custom printing. That often means a 3 weeks lead time, AFTER a packaging material & type has been confirmed, AFTER the printing supplier has been qualified (a … [Read more...]
Product Packaging Considerations for your Product – (Developing a New Product Series Part 16)
Many importers take the time to define their product expectations and to get good pre-production samples from their Chinese suppliers, but completely forget to specify the type of product packaging required. We classified this under "other considerations" in this series of articles on new product development. What is the Purpose of Packaging? Package design plays an important role in the sales and marketing aspects of the business, promoting the brand as well as the company and to some … [Read more...]
Packaging: How to Protect your Shipments Effectively?
Many importers forget to specify how their products should be packed. And, every year, tons of products arriving from China are thrown away because they were not adequately protected. So, you need to think about how to protect shipments effectively with the right packaging! … [Read more...]
How to test the protection of your products during transport
This is the third article where I reproduce the insights from Kevin Howard, a consultant with deep experience about packaging issues. Our previous Q&A are on The importance of packaging optimization and Saving money thanks to better packaging. Question: The ISTA 1A procedure (of letting a carton drop on the floor 10 times in a row) is widely used by third-party QC firms. Many factories refuse it and argue it is too hard on the cartons. On the other hand, some clients told me their … [Read more...]