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Is It Beneficial To Be First To Market With Your New Product Idea? [Podcast]

September 24, 2021

Is It Beneficial To Get To Market First With Your New Product Idea? [Podcast]

In this episode... A recent China Law Blog article questions the wisdom of rushing out your innovative new made-in-China product in order to 'beat the copycats' to market. While there are some situations where this may have some merit, sacrificing IP protection for speed seldom makes sense as you'll find out in this episode. What are the benefits and are they outweighed by the risks? What should you do to protect IP? When is the 'right time' to go public with your exciting new product and … [Read more...]

Filed Under: New Product Development Tagged With: china copycats, developing new products, first to market, IP leakages, IP protection, IP theft, new product launch, podcast, product development tips

Low Budget New Product Development For Importers From Asia [Q&A]

September 30, 2019

Low Budget New Product Development For Importers From Asia [Q&A]

I recently spoke with Liz Long of Learn To Make A Product, who I've worked with in the past, about low budget new product development for importers who are getting their products manufactured in Asia. New product development can be tough for importers, especially entrepreneurs, startups, and small businesses who are doing it for the first time, so what advice does Liz have to offer? … [Read more...]

Filed Under: New Product Development Tagged With: new product development, new product development on a budget, product development, product development tips

How Long Does Custom Product Development In China Take?

January 3, 2017

Let's say you have been developing a new product. The plan, of course, is to bring it to market as soon as possible. Your company's strategy is to ‘produce it in China’. How long will such a custom product development in China actually take? Probably longer than you'd guess, as we are going to see. … [Read more...]

Filed Under: New Product Development Tagged With: custom product development, new product development, product development, product development tips


Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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