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New Product Launch: Taking Shortcuts vs. Preventing Risks

September 22, 2021 by Renaud Anjoran

New Product Launch: Taking Shortcuts vs. Preventing Risks

You are developing a new product. There is currently nothing like your product on the market. You have high confidence that it will be successful (otherwise, why are you working on this project?). You need to make a choice. Do you … [Read more...]

Filed Under: New Product Development Tagged With: china copycats, IP theft, minimizing risks, new product development, new product launch, production risk

Analyzing the (NPI) New Product Introduction Process & its Benefits [Podcast]

October 1, 2020 by Adrian Leighton

Analysing the (NPI) New Product Introduction Process & its Benefits [Podcast]

What is the new product introduction process? The new product introduction process is: A complete blueprint that takes an idea through various structured phases and that results in a finished product being launched into the … [Read more...]

Filed Under: New Product Development Tagged With: new product development, new product introduction, new product introduction process, NPI, NPI process, podcast, production risk


Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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