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What’s The Investment Required To Bring My New Product To Market?

September 2, 2022 by Adrian Leighton

What's The Investment Required To Bring My New Product To Market?

A lot of entrepreneurs and SMEs struggle to calculate their investment for launching a new product. This can lead to unexpected costs mounting up and, eventually, needing to sell at a loss or even bankruptcy in extreme cases. So you need to know which costs to calculate, what elements are built into the costs, and how to launch a new product in a less financially risky way. Let's get into those topics here. … [Read more...]

Filed Under: New Product Development Tagged With: new product launch, NRE costs, production unit cost, total landed cost

NPI Cost vs. Production Unit Cost: What To Optimize For?

June 8, 2021 by Renaud Anjoran

NPI Cost vs. Production Unit Cost: What To Optimize For?

When developing a new electro-mechanical product, there is a tradeoff: Do you want to spend less time & money before production (during the NPI process), and suffer higher costs for each unit made? Or do you want to invest more before production, and enjoy lower unit costs? Here are some examples of where this tradeoff is evident. … [Read more...]

Filed Under: New Product Development Tagged With: cost reduction, NPI, NPI process, production unit cost


Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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