When Paul Midler wrote ‘Quality Fade’: China’s Great Business Challenge in 2007, I remember it struck a nerve and that article was widely quoted. And, nearly 14 years later, the term 'quality fade' is rather well known among importers. As Midler described it: One of the problems facing China is that manufacturers continue to engage in a practice I call “quality fade.” This is the deliberate and secret habit of widening profit margins through a reduction in the quality of materials. Importers … [Read more...]
Quality Assurance, Product Development, and Purchasing Strategies in China