Many leading brands have had to address concerns over the impact of their products on the environment. And one of the best responses is "make products that last longer". Here are the responses of two iconic brands: Apple: make iPhones last longer (optimizing battery charges, making display glass very hard, etc.) Patagonia: clothes that are durable and that are timeless (the opposite of 'fast fashion') Over time, customers have the feeling that those brands' products are of high … [Read more...]
Quality Assurance, Product Development, and Purchasing Strategies in China