In this episode⦠You've got an idea for a unique new product! Amazing! Now you need to develop that product concept, design it, test and validate it, and much more before finally going into mass production and bringing it to market. You may think that this is a linear process, but in fact, it's more like a complex maze and you may take many twists and turns. Renaud Anjoran is joined by experienced British product designer Andy Bartlett to explore this NPI process and the best practices … [Read more...]
Prototesting: Reap All the Value of Proof of Concept Prototypes
Many of our clients design their own products. And we typically don't get involved in the initial concept/ideation phase. That's clearly not our competence, nor our offer. However, we are often invited to ask questions about their new product idea, to test if their concept is manufacturable, to confirm it won't be extremely hard to develop, etc. And we see the same patterns, over and over. Many people don't talk a lot to potential users/customers when planning for the features. They don't … [Read more...]