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Navigating The Product Design and NPI Maze For New Products [Podcast]

September 17, 2021

Navigating The Product Design and NPI Maze For New Products [Podcast]

In this episode… You've got an idea for a unique new product! Amazing! Now you need to develop that product concept, design it, test and validate it, and much more before finally going into mass production and bringing it to market. You may think that this is a linear process, but in fact, it's more like a complex maze and you may take many twists and turns. Renaud Anjoran is joined by experienced British product designer Andy Bartlett to explore this NPI process and the best practices … [Read more...]

Filed Under: New Product Development Tagged With: agile design, developing new products, mass production, new product design, new product development process, new product introduction, NPI, product design, testing new products

Prototesting: Reap All the Value of Proof of Concept Prototypes

December 22, 2020

Prototesting: Reap All the Value of Proof of Concept Prototypes

Many of our clients design their own products. And we typically don't get involved in the initial concept/ideation phase. That's clearly not our competence, nor our offer. However, we are often invited to ask questions about their new product idea, to test if their concept is manufacturable, to confirm it won't be extremely hard to develop, etc. And we see the same patterns, over and over. Many people don't talk a lot to potential users/customers when planning for the features. They don't … [Read more...]

Filed Under: New Product Development Tagged With: developing new products, improving product design, new product development, npd, prototypes, testing new products


Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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