We often talk to people who have a great idea to improve on an existing product. They have thought of special features that differentiate it from the competition, but they see a large amount in front of them, to develop their own new product. They are often tempted to go for a shortcut: working with a manufacturer that has been making very similar products (an Original Design Manufacturer, or ODM), and that's when things get pretty risky for the buyer. … [Read more...]
Incubators in China for Developing a new Electronic Hardware Product
Many articles have explained why Shenzhen is the best place to develop a new electronic hardware product that is targeting a high sales volume. If you want to do things faster and cheaper than in your home country, this is the place to be. Some founders stay in their country and work on the design, marketing, and distribution, and they pick a local partner for handling some of the engineering work. Others decide to relocate to Shenzhen -- these ones are often interested in getting help from … [Read more...]
Making Components’ Shipment and Presentation Easier (Before Assembly)
This article was written by Kevin Howard, a packaging engineer and owner of Packnomics. A few days ago, we wrote about Design for Distribution. In this article, let's focus on the design of the components of a product, and the impact it has on shipment from the component suppliers to the assembler. Design for Distribution should also apply to components that are inbound to the Contract Manufacturer sites. I have worked on many components, where I show the product engineer how to add … [Read more...]
Design for Distribution: What Hardware Startups Need To Know
I had an interesting conversation about Design for Distribution with Kevin Howard, a packaging engineer and owner of Packnomics. (Kevin wrote before about packaging optimization on this blog.) What is Design for Distribution? Design for Distribution is the analysis of the impact of the product design on logistics costs, and the choice of appropriate laboratory testing methods in order to avoid both high damage rates and excessive logistics costs. If your company plans to produce relatively … [Read more...]
Design Reviews on New Electronic Hardware Products – Q&A with an Expert
I had the chance to ask a few questions to John Teel, founder and lead engineer at Predictable Designs about design reviews on new electronic hardware products. He helps companies who are designing and developing electronic hardware products. If you are not sure where to start, you can grab his 'cheat sheet' (15 steps for developing your electronic product). … [Read more...]
Carbon vs. Alloy vs. Stainless: Steel Grades You Might Buy in China
There are basically 3 types of steel that are used when it comes to product manufacturing: Carbon Steel Alloy Steel Stainless Steel Each of these steel grades is comprised of different amounts of iron and carbon (the basic elements of steel), as well as additional alloys in some cases. … [Read more...]
New Product Launch Roadmap to Develop & Make a New Product in China
You have a new product idea. You might also have committed customers. What is between you and success? A successfully-produced first batch of your new product. If you haven't developed new products and had them manufactured in China before, you will probably find the process difficult and frustrating. Unfortunately, there can be a number of prototyping iterations, difficulties in finding the right manufacturer and/or components, some solid work on setting production & testing … [Read more...]
The 7 Most Common Product Launch Pitfalls in China
More and more companies work with Chinese manufacturers on new product developments. And, in most cases, things don't turn out the way customers want. I thought I'd highlight the most common product launch pitfalls I have observed for electrical and/or mechanical products. 1. Thinking that "the factory is an expert in manufacturing and all will be good" We have run into many people who think this way. This is typical among companies that essentially do trading (buy and then resell without … [Read more...]
Pros and Cons of Crowdfunding (Kickstarter/Indiegogo) for Startups
Crowdfunding has emerged as one of the main sources of funding for hardware startups (and many other ventures). Here are a few impressive statistics: 15 million people have backed a Kickstarter project since 2009. Backers pledged a total of 3.9 billion USD. More than 9 million people have backed an Indiegogo project since 2008. However, entrepreneurs need to think about all the pros and cons of raising money this way. If you are in this situation, here are are some … [Read more...]
On-Time Delivery for your New Product Made in China? Possible?
We have seen this situation a number of times: An American or European company designs a new product They find a manufacturing partner that has some general experience in their industry (but has never made that precise product since it is totally new) Since the buyer needs flexibility and service, and can't afford high prices, they tend to work with a small or medium-sized factory (fewer than 500 employees, and often fewer than 200) All the development (NPI) work gets done, but … [Read more...]
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