Let's hear from an experienced product designer about project management with Chinese suppliers... In this episode, we catch up with Andy Bartlett, a friend of Sofeast, who is an enormously experienced product designer from the UK, to discuss his project management best practices and observations from his 'designer's' perspective for when developing a new product and manufacturing it in China. If you're developing a new product and have Chinese suppliers, you'll love this episode. Andy … [Read more...]
New Physical Products: Patents Should Come After Market Success
We talk to a startup company developing a new physical (hardware) product at least once a week, and I'd estimate that about 25% of them try hard to secure a patent. I get it. They are afraid of being copied. They know investors and customers will like it. It looks like a wise investment. And, of course, not many lawyers will discourage a patent application, which is -- for good reason -- in their list of the best ways to protect a new product's intellectual property. However, here is … [Read more...]
Prototesting: Reap All the Value of Proof of Concept Prototypes
Many of our clients design their own products. And we typically don't get involved in the initial concept/ideation phase. That's clearly not our competence, nor our offer. However, we are often invited to ask questions about their new product idea, to test if their concept is manufacturable, to confirm it won't be extremely hard to develop, etc. And we see the same patterns, over and over. Many people don't talk a lot to potential users/customers when planning for the features. They don't … [Read more...]
Choosing the right Battery for your New Electronic Product [Long Guide]
A question many of our clients have asked us is, 'What type of battery should we use in our new electronic product?" And, in some cases, the answer is not obvious for buyers who struggle with choosing the right battery. The number and variety of cheap sensors available are now staggering. And keeping a physical object connected to the internet, or to a mobile phone's app, has gotten easier over the past 10 years. That has sparked the explosion of IoT devices. Those "smart" and "connected" … [Read more...]
Why The Bill Of Materials (BOM) Is A Key Document For Importers [Podcast]
The Bill Of Materials - more important than you may think! The Bill Of Materials is an incredibly important document which spans the product development process and evolves as you get closer to mass production. It provides all of the product's key information, from both the supply chain side and also design and technical side, too. Think of it as a kind of list of components, suppliers, costs, quality and compliance test results, designs (showing the relationship between components and … [Read more...]
Is Your New Product Design Ready for Manufacturing in China? [5 Questions]
There is a misconception in many people's minds. They think there are many manufacturers in China & Vietnam capable of, and willing to, do a lot of the development work for a new product they think is promising. That is true if you have millions of Facebook followers, you run a popular TV program, or Apple's CEO declares they will distribute your product in his stores. In most cases, it is much harder, though. 5 product design questions you need to answer to be seen as a … [Read more...]
Why Product Safety, Quality, and Reliability Are Tightly Linked
Recently I read an article that calls for manufacturers to be more proactive in reducing risks for consumers. And they shared this (pretty scary) graph about product safety recalls: Many companies that develop & purchase products wonder how to minimize the risk of a forced recall, which can be extremely expensive. And my advice is simple: Put more efforts in assuring the quality and the reliability of your products, and it will greatly contribute to their safety. Let's … [Read more...]
Using Reliability Engineering for Designing a More Durable Product
Many leading brands have had to address concerns over the impact of their products on the environment. And one of the best responses is "make products that last longer". Here are the responses of two iconic brands: Apple: make iPhones last longer (optimizing battery charges, making display glass very hard, etc.) Patagonia: clothes that are durable and that are timeless (the opposite of 'fast fashion') Over time, customers have the feeling that those brands' products are of high … [Read more...]
Dangers of Amortizing Development Costs in the Production Price
When I offered a model for guiding buyers to choose an ODM vs. OEM vs. CM supplier, I mentioned that OEM suppliers often "subsidize" the cost of developing the new product. Then, the buyer ends up paying the cost of development, but it is "amortized" in the unit cost of the product. I'd like to explain why, in the context of when manufacturing a new product, that can be dangerous for the buyer. … [Read more...]
Analyzing the (NPI) New Product Introduction Process & its Benefits [Podcast]
What is the new product introduction process? The new product introduction process is: A complete blueprint that takes an idea through various structured phases and that results in a finished product being launched into the marketplace. This process is driven and managed by a cross-functional team that keeps a check on every aspect of the project. The different phases are controlled by approval gates which ensure the project has met specific criteria before moving onto the next phase in … [Read more...]
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