However, the general feedback has been along the lines of “this is for big companies” and “we don’t have time to go through all these steps”.
So we thought of what is really necessary for an SME, based on our experiences working with small and midsize buyers.
The result is an e-book that outlines and describes a roadmap which is flexible and relatively light, while still addressing the most common causes of new product launch failures. You can read it by clicking on the link below.
Table of contents:
- Objective and Introduction
- Research – Product Idea
- Sales Forecast
- Test – Design Activities
- List Changes
- Production – Supplier Qualification (in China)
- Supplier Audits (in China)
- Product Manufacture (in China)
- Business Case & Budgets
- Product Launch
- SME NPD Process Diagram
Overall view of the process:
Feedback from readers is most welcome!