This is the final post in our series on the New Product Development process. Let's assume you have your new product selling and business is established. It is time to review how well you have done. How is your progress compared to the … [Read more...]
Archives for May 2015
Commercialization of your New Product – (Developing a New Product Series Part 18)
The commercialization stage of any New Product Development process is where the ‘rubber meets the road’ and the product you are manufacturing in China gets introduced into the market. This stage is actually the final stage of the … [Read more...]
What is the Real Total Cost of the Products you Buy in China?
For most importers, reducing the cost of the products they purchase in China means negotiating with suppliers and pushing them to accept lower margins. Does it make sense? In many cases it certainly does. Some suppliers send quotations … [Read more...]
Test Marketing before Producing a Large Batch in China – (Developing a New Product Series Part 17)
Let's say you have iterated successfully until you got a good prototype, and you have ensured production can run smoothly. Before making a large batch and "pushing it onto the market", it is highly advised to spend a little time on test … [Read more...]
From Risk Management to Product Safety
This is a sequel on an article entitled Quality, Fact of Fiction? that was written by Jo Van Landeghem, Quality and Safety manager for global retailer C&A, a few months ago. -- Product Safety 101: 0% risk does NOT exist. Life as … [Read more...]
Product Packaging Considerations for your Product – (Developing a New Product Series Part 16)
Many importers take the time to define their product expectations and to get good pre-production samples from their Chinese suppliers, but completely forget to specify the type of product packaging required. We classified this under … [Read more...]
Consolidating Small Orders in China before Shipment
A reader asked me an interesting question. I am reproducing a part of it, with all identifiers removed: We are getting to the point where we are doing about a container each month where each container is a mixture of anywhere from 5 - 15 … [Read more...]