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Why New Product Development of Electronics Takes So Long

August 24, 2021

Why New Product Development of Electronics Takes So Long

Over the years, we have been talking to people who are planning to or are in the process of, developing a new product. And there is a very serious mismatch between expectations and reality during the new product development process. So serious that people who are just starting on that path often cannot accept a realistic plan. Unrealistic expectations In their minds, there are only a few steps and a few success milestones. It looks a bit like this:   Harsh reality However, … [Read more...]

Filed Under: New Product Development Tagged With: new product design, new product development, new product development process, new product introduction, new product launch, new product manufacturing, NPI

So, You Are an Inventor Looking for a Manufacturer? Think Again.

August 3, 2021

So, You Are an Inventor Looking for a Manufacturer? Think Again.

We are regularly contacted by self-described inventors who believe very hard in their product idea but do NOT want to manage that product’s development, production, and sale.  They are often smart people, brilliant even. But they tend not to be business savvy, and that leads many of them to make costly mistakes. This is especially true for electronic products and relatively complex mechanical products.   The million-dollar invention fallacy The truth is, the proportion of new … [Read more...]

Filed Under: New Product Development Tagged With: inventors, new product design, new product introduction process, new product launch, new product manufacturing

Why Pilot Runs Are So Important [Podcast]

April 2, 2021

Why Pilot Runs Are So Important [Podcast]

Pilot runs aren't just a 'good idea,' they're a must when manufacturing new products as you are about to find out... Renaud and Adrian from the team explore an important part of the new product launch process: pilot runs. In this episode, they'll be exploring the following questions: What is a pilot run, why is it so important when bringing new products to market, and what are the benefits we can expect when performing them before going into full production? After listening you will see … [Read more...]

Filed Under: New Product Development Tagged With: new product launch, new product manufacturing, pilot, pilot runs

The Conundrum of Investing in Tooling Before a Final Prototype

September 28, 2020

The Conundrum of Investing in Tooling Before a Final Prototype

In most new product development projects for electro-mechanical products, there comes a time when the company (and its investors) need to make a leap of faith when it comes to investing in tooling. They often need a lot of advice and discuss it with us. Let's discuss the conundrum buyers face of doing so before a final prototype is made. … [Read more...]

Filed Under: New Product Development Tagged With: developing new products, investing in tooling, molds, new product manufacturing, prototyping, tooling

Why Packaging Is Important For Both Protection & Product Differentiation

September 14, 2020

Great Packaging Achieves both Protection and Product Differentiation

  We have worked with many companies that develop their own new product for manufacturing in China or Vietnam. They have spent months (or longer) on product design & development. But they completely overlooked why packaging is important, and merely plan to get to it at the last moment. Oh, but wait... they still want custom printing. That often means a 3 weeks lead time, AFTER a packaging material & type has been confirmed, AFTER the printing supplier has been qualified (a … [Read more...]

Filed Under: New Product Development Tagged With: new product development, new product manufacturing, packaging, product differentiation, product protection, types of packaging, uses of packaging

From New Product Design to Production: What Is on the Customer’s Plate?

September 9, 2020

From New Product Design to Production: What Is on the Customer's Plate?

Many people contact us with an idea for a new product they want to develop... and nothing else. We usually explain that they are not ready for talking to China-based manufacturers until they have done more 'homework'. Over the weekend, I listened to an episode of the Predictable Design Podcast (The Importance of Defining Project Milestones), which covered the main steps every new company that wants to manufacture a new physical product has to go through. It is a great listen. It inspired … [Read more...]

Filed Under: New Product Development Tagged With: developing new products, new product development, new product development process, new product launch, new product manufacturing, npd

Incubator VS Accelerator VS Go It Alone: The Startup’s Conundrum

July 16, 2020

Incubator VS Accelerator VS Go It Alone: The Startup's Conundrum

If you are a startup at a very early stage with growing your business and getting products to market, you have a few choices in order to get on the right path. Do you go with Startup Incubator VS Accelerator, or dispense with them and just go it alone? Here are the options in more detail (we'll focus more on hardware startups, rather than purely software startups, as working with them is where most of our experience lies): … [Read more...]

Filed Under: New Product Development Tagged With: accelerators, developing new products, go to market, hardware startups, incubators, new product manufacturing

New Product Concept Brief: 5 Things Your Industrial Designer Needs To Know

June 9, 2020

New Product Concept: 5 Things an Industrial Designer Needs To Know

If you have a new product concept that you want to manufacture in China in mind, don't go straight to talk to a manufacturer (your concept is still too immature). Instead, you need to start working on 2 axes at the same time: Market demand confirmation - will a sufficient number of people want to buy your product? Industrial design - what will it look like? (I am assuming you are designing an electro-mechanical product.) To illustrate your product concept effectively, you'll be … [Read more...]

Filed Under: New Product Development Tagged With: developing new products, new product development, new product development process, new product launch, new product manufacturing, product concept, product design brief

6 Tips To Nail Your Hardware Product’s Concept BEFORE Engaging A Design House

May 18, 2020

6 Tips for BEFORE Engaging a Design House for your New Hardware Product

Many people have an idea for a new hardware product and call us, and in many cases, it is too early, and going to a design house now may also be too early! They need to work with an industrial designer. (I am thinking of electro-mechanical products here.) The logical steps are in this sequence: a. Concept > b. Aesthetic Design > c. CAD Design > d. Proof-of-concept Prototype > e. Work-alike & Look-alike Prototype So, getting the concept right is important. Here are 6 ways to … [Read more...]

Filed Under: New Product Development Tagged With: design houses, new product development, new product launch, new product manufacturing, product concept, product specifications

Bringing an IoT Product from Concept to Market: Case Study

May 6, 2020

ahera osia band and smartphone app

We've been fortunate to help Ahera develop their OSIA IoT smart band from concept to prototype and to get them prepared to take the next steps (tooling, certification, preparation, production). It is actually a great case study for entrepreneurs planning to develop their own product and manufacture it in China, so I thought it would make for an interesting article. Ahera is in the middle of an Indiegogo campaign these days. I went to interview their founder, Rudy Bottin, about what it took to … [Read more...]

Filed Under: Develop a New Electronic Product in China, New Product Development Tagged With: crowdfunding, fitness, hardware startups, indiegogo, IoT, new product launch, new product manufacturing, product development, prototyping, wearables


Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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