Liz Long, founder of Learn to Make a Product a platform that supports customers to launch products, shares some of her new product launch tips and thoughts about what it takes for entrepreneurs to go through the development process and get their new products to market. Liz herself is a successful entrepreneur who bought a range of reusable bags to the market in the USA which sold for many years. She's also helped hundreds of people realize their products over the years, so let's draw on her … [Read more...]
Why New Product Development of Electronics Takes So Long
Over the years, we have been talking to people who are planning to or are in the process of, developing a new product. And there is a very serious mismatch between expectations and reality during the new product development process. So serious that people who are just starting on that path often cannot accept a realistic plan. Unrealistic expectations In their minds, there are only a few steps and a few success milestones. It looks a bit like this: Harsh reality However, … [Read more...]
So, You Are an Inventor Looking for a Manufacturer? Think Again.
We are regularly contacted by self-described inventors who believe very hard in their product idea but do NOT want to manage that product’s development, production, and sale. They are often smart people, brilliant even. But they tend not to be business savvy, and that leads many of them to make costly mistakes. This is especially true for electronic products and relatively complex mechanical products. The million-dollar invention fallacy The truth is, the proportion of new … [Read more...]
Why Pilot Runs Are So Important [Podcast]
![Why Pilot Runs Are So Important [Podcast]](https://qualityinspection.org/wp-content/uploads/2021/04/WhyPilotRunsAreSoImportantPodcast-1140x445.jpeg)
Pilot runs aren't just a 'good idea,' they're a must when manufacturing new products as you are about to find out... Renaud and Adrian from the team explore an important part of the new product launch process: pilot runs. In this episode, they'll be exploring the following questions: What is a pilot run, why is it so important when bringing new products to market, and what are the benefits we can expect when performing them before going into full production? After listening you will see … [Read more...]
The Conundrum of Investing in Tooling Before a Final Prototype
In most new product development projects for electro-mechanical products, there comes a time when the company (and its investors) need to make a leap of faith when it comes to investing in tooling. They often need a lot of advice and discuss it with us. Let's discuss the conundrum buyers face of doing so before a final prototype is made. … [Read more...]
Why Packaging Is Important For Both Protection & Product Differentiation
We have worked with many companies that develop their own new product for manufacturing in China or Vietnam. They have spent months (or longer) on product design & development. But they completely overlooked why packaging is important, and merely plan to get to it at the last moment. Oh, but wait... they still want custom printing. That often means a 3 weeks lead time, AFTER a packaging material & type has been confirmed, AFTER the printing supplier has been qualified (a … [Read more...]
From New Product Design to Production: What Is on the Customer’s Plate?
Many people contact us with an idea for a new product they want to develop... and nothing else. We usually explain that they are not ready for talking to China-based manufacturers until they have done more 'homework'. Over the weekend, I listened to an episode of the Predictable Design Podcast (The Importance of Defining Project Milestones), which covered the main steps every new company that wants to manufacture a new physical product has to go through. It is a great listen. It inspired … [Read more...]
Incubator VS Accelerator VS Go It Alone: The Startup’s Conundrum
If you are a startup at a very early stage with growing your business and getting products to market, you have a few choices in order to get on the right path. Do you go with Startup Incubator VS Accelerator, or dispense with them and just go it alone? Here are the options in more detail (we'll focus more on hardware startups, rather than purely software startups, as working with them is where most of our experience lies): … [Read more...]
New Product Concept Brief: 5 Things Your Industrial Designer Needs To Know
If you have a new product concept that you want to manufacture in China in mind, don't go straight to talk to a manufacturer (your concept is still too immature). Instead, you need to start working on 2 axes at the same time: Market demand confirmation - will a sufficient number of people want to buy your product? Industrial design - what will it look like? (I am assuming you are designing an electro-mechanical product.) To illustrate your product concept effectively, you'll be … [Read more...]
6 Tips To Nail Your Hardware Product’s Concept BEFORE Engaging A Design House
Many people have an idea for a new hardware product and call us, and in many cases, it is too early, and going to a design house now may also be too early! They need to work with an industrial designer. (I am thinking of electro-mechanical products here.) The logical steps are in this sequence: a. Concept > b. Aesthetic Design > c. CAD Design > d. Proof-of-concept Prototype > e. Work-alike & Look-alike Prototype So, getting the concept right is important. Here are 6 ways to … [Read more...]