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The Blind Spot That Turns Investors Off Your New Hardware Product Idea

October 7, 2022 by Adrian Leighton

How Investors Validate New Hardware Product Ideas

Founders with a new hardware product idea often keep it under wraps as much as possible, pushing to get to market as early as possible driven by the fear of being copied. That's a valid concern, but it can lead to a serious blind spot that … [Read more...]

Filed Under: Obtaining Investment Tagged With: finding investors, hardware startups, validating market demand

Misguided Legal Advice Given to Startups in China: 8 Examples

December 22, 2021 by Renaud Anjoran

Misguided Legal Advice Given to Startups in China: 8 Examples

We talk to hardware startup founders (on the way to bringing a new product into production) every week, and many of them have talked to a lawyer -- which is a good thing. Unfortunately, the legal advice given to startups is not always … [Read more...]

Filed Under: Legal System Tagged With: contract law, hardware startups, legal risks

New Physical Products: Patents Should Come After Market Success

January 13, 2021 by Renaud Anjoran

New Physical Products: Patents Should Come After Market Success

We talk to a startup company developing a new physical (hardware) product at least once a week, and I'd estimate that about 25% of them try hard to secure a patent. I get it. They are afraid of being copied. They know investors and … [Read more...]

Filed Under: New Product Development Tagged With: hardware startups, IP protection, legal risks, new product development, new product development on a budget, patents

Incubator VS Accelerator VS Go It Alone: The Startup’s Conundrum

July 16, 2020 by Renaud Anjoran

Incubator VS Accelerator VS Go It Alone: The Startup's Conundrum

If you are a startup at a very early stage with growing your business and getting products to market, you have a few choices in order to get on the right path. Do you go with Startup Incubator VS Accelerator, or dispense with them and just … [Read more...]

Filed Under: New Product Development Tagged With: accelerators, developing new products, go to market, hardware startups, incubators, new product manufacturing

Bringing an IoT Product from Concept to Market: Case Study

May 6, 2020 by Renaud Anjoran

ahera osia band and smartphone app

We've been fortunate to help Ahera develop their OSIA IoT smart band from concept to prototype and to get them prepared to take the next steps (tooling, certification, preparation, production). It is actually a great case study for … [Read more...]

Filed Under: Develop a New Electronic Product in China, New Product Development Tagged With: crowdfunding, fitness, hardware startups, indiegogo, IoT, new product launch, new product manufacturing, product development, prototyping, wearables

5 Marketing & Sales Mistakes Hardware Startups Tend To Make

January 20, 2020 by Renaud Anjoran

5 Marketing & Sales Mistakes Hardware Startups Tend To Make

John Teel from Predictable Designs (a great resource for hardware startups, with a focus on electronic design & engineering) just launched his podcast, and I thought the third episode was quite interesting. The interviewee was Dave … [Read more...]

Filed Under: New Product Development Tagged With: crowdfunding, hardware startups, marketing mistakes, product development, sales mistakes, software startups

7 Typical Pitfalls for Hardware Startups Producing in China

December 19, 2019 by Renaud Anjoran

Typical Pitfalls for Hardware Startups Producing in China

A few years ago, I remember reading about the Coolest Cooler, a nice product that raised an amazing amount of money on Kickstarter: over 6,000 people bought it for a total of 13 million USD!! Yet, they went bust leaving a lot of frustrated … [Read more...]

Filed Under: New Product Development Tagged With: cautionary tales, coolest cooler, crowdfunding, crowdfunding failures, developing new products, electronic hardware products, entrepreneurs, hardware startup, hardware startups, inventors, kickstarter, new product launch

How to start manufacturing in 10 steps for Kickstarter entrepreneurs

October 17, 2019 by Renaud Anjoran

Kickstarter Campaign Tips: 10 Steps To Start Manufacturing

This framework will help any entrepreneur who has successfully crowdfunded a product to understand how to start manufacturing. Now, what to do? What are the steps to have the first batch of products made in China? … [Read more...]

Filed Under: Crowdfunding, New Product Development Tagged With: crowdfunding, hardware startups, how to start manufacturing, kickstarter, manufacturing, production challenges

Incubators in China for Developing a new Electronic Hardware Product

February 13, 2019 by Renaud Anjoran

Many articles have explained why Shenzhen is the best place to develop a new electronic hardware product that is targeting a high sales volume. If you want to do things faster and cheaper than in your home country, this is the place to … [Read more...]

Filed Under: New Product Development Tagged With: accelerators, hardware startups, incubators

Pros and Cons of Crowdfunding (Kickstarter/Indiegogo) for Startups

October 17, 2018 by Renaud Anjoran

Pros and Cons of Crowdfunding (Kickstarter/Indiegogo) for Startups

Crowdfunding has emerged as one of the main sources of funding for hardware startups (and many other ventures). Here are a few impressive statistics: 15 million people have backed a Kickstarter project since 2009. Backers pledged a … [Read more...]

Filed Under: New Product Development Tagged With: crowdfunding, crowdfunding failures, hardware startups, indiegogo, kickstarter

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Weekly updates for professional importers on better understanding, controlling, and improving manufacturing & supply chain in China.

This is the official blog of Sofeast.com.

This blog is written by Renaud Anjoran, an ASQ Certified Quality Engineer who has been involved in chinese manufacturing since 2005.

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