Many articles have explained why Shenzhen is the best place to develop a new electronic hardware product that is targeting a high sales volume. If you want to do things faster and cheaper than in your home country, this is the place to be. Some founders stay in their country and work on the design, marketing, and distribution, and they pick a local partner for handling some of the engineering work. Others decide to relocate to Shenzhen -- these ones are often interested in getting help from … [Read more...]
Example of Indiegogo Project Made in China: NAOX
The number of new products to be launched on Kickstarter or Indiegogo has grown very quickly. It seems not a week passes without a start-up team contacting us over at Sofeast for either developing a new product or for help on their production in China. Some projects are very successful and raise important amounts of funding on these platforms. Most projects raise more modest funds and don’t receive much publicity. However, some are worth studying. Not just because their products can be pretty … [Read more...]
4 Tips for Production Launch of an Electronic Product in China
These days it seems more and more "hardware startups" are coming to Shenzhen and working with Chinese manufacturers to launch production of electronic products. And they typically find out that their supplier hasn't prepared correctly for the launch process. Many of these startups have little manufacturing experience and don't know where to pay the most attention. They tend to rely too much on the OEM supplier and overlook several critical factors that we listed below. … [Read more...]