You are developing a new product. There is currently nothing like your product on the market. You have high confidence that it will be successful (otherwise, why are you working on this project?). You need to make a choice. Do you … [Read more...]
Analyzing the (NPI) New Product Introduction Process & its Benefits [Podcast]
What is the new product introduction process? The new product introduction process is: A complete blueprint that takes an idea through various structured phases and that results in a finished product being launched into the … [Read more...]