New product introduction is a complex process to master, and SMEs and hardware startups we often work with find it very challenging and seek our help to devise and manage the different steps in order to get into mass production on time, on … [Read more...]
3 Elements Required To Manufacture Great Products [podcast]
In this episode… Your host Renaud Anjoran is joined once again by Andrew Amirnovin, Sofeast's head of New Product Development, to discuss the 3 elements a factory (yours or your supplier's) needs in order to provide good manufacturing … [Read more...]
Navigating The Product Design and NPI Maze For New Products [Podcast]
In this episode… You've got an idea for a unique new product! Amazing! Now you need to develop that product concept, design it, test and validate it, and much more before finally going into mass production and bringing it to market. You … [Read more...]
Why New Product Development of Electronics Takes So Long
Over the years, we have been talking to people who are planning to or are in the process of, developing a new product. And there is a very serious mismatch between expectations and reality during the new product development process. So … [Read more...]
How good DFM and DFA Help with Production Cost & Quality
I have been reading 'the' reference textbook on the concepts of DFM and DFA (design for manufacturing and design for assembly). It's great for design engineers (especially on the mechanical side), for NPI program managers, and for … [Read more...]
NPI Cost vs. Production Unit Cost: What To Optimize For?
When developing a new electro-mechanical product, there is a tradeoff: Do you want to spend less time & money before production (during the NPI process), and suffer higher costs for each unit made? Or do you want to invest more … [Read more...]
A Textbook on Design for Manufacturing and the NPI Process (EVT-DVT-PVT)
I am halfway through this book and I thought many readers would enjoy it: Product Realization: Going from One to a Million by Anna C. Thornton. Here is the book's presentation by its publisher: Product Realization: Going from One to a … [Read more...]
Good Project Management With Chinese Suppliers From A Product Designer’s Perspective [Podcast]
Let's hear from an experienced product designer about project management with Chinese suppliers... In this episode, we catch up with Andy Bartlett, a friend of Sofeast, who is an enormously experienced product designer from the UK, to … [Read more...]
Dangers of Amortizing Development Costs in the Production Price
When I offered a model for guiding buyers to choose an ODM vs. OEM vs. CM supplier, I mentioned that OEM suppliers often "subsidize" the cost of developing the new product. Then, the buyer ends up paying the cost of development, but it is … [Read more...]
Analyzing the (NPI) New Product Introduction Process & its Benefits [Podcast]
What is the new product introduction process? The new product introduction process is: A complete blueprint that takes an idea through various structured phases and that results in a finished product being launched into the … [Read more...]