I am halfway through this book and I thought many readers would enjoy it: Product Realization: Going from One to a Million by Anna C. Thornton. Here is the book's presentation by its publisher: Product Realization: Going from One to a … [Read more...]
Good Project Management With Chinese Suppliers From A Product Designer’s Perspective [Podcast]
Let's hear from an experienced product designer about project management with Chinese suppliers... In this episode, we catch up with Andy Bartlett, a friend of Sofeast, who is an enormously experienced product designer from the UK, to … [Read more...]
New Physical Products: Patents Should Come After Market Success
We talk to a startup company developing a new physical (hardware) product at least once a week, and I'd estimate that about 25% of them try hard to secure a patent. I get it. They are afraid of being copied. They know investors and … [Read more...]
Prototesting: Reap All the Value of Proof of Concept Prototypes
Many of our clients design their own products. And we typically don't get involved in the initial concept/ideation phase. That's clearly not our competence, nor our offer. However, we are often invited to ask questions about their new … [Read more...]
Why The Bill Of Materials (BOM) Is A Key Document For Importers [Podcast]
The Bill Of Materials - more important than you may think! The Bill Of Materials is an incredibly important document which spans the product development process and evolves as you get closer to mass production. It provides all of the … [Read more...]
Is Your New Product Design Ready for Manufacturing in China? [5 Questions]
There is a misconception in many people's minds. They think there are many manufacturers in China & Vietnam capable of, and willing to, do a lot of the development work for a new product they think is promising. That is true if … [Read more...]
Dangers of Amortizing Development Costs in the Production Price
When I offered a model for guiding buyers to choose an ODM vs. OEM vs. CM supplier, I mentioned that OEM suppliers often "subsidize" the cost of developing the new product. Then, the buyer ends up paying the cost of development, but it is … [Read more...]
Analyzing the (NPI) New Product Introduction Process & its Benefits [Podcast]
What is the new product introduction process? The new product introduction process is: A complete blueprint that takes an idea through various structured phases and that results in a finished product being launched into the … [Read more...]
Why Packaging Is Important For Both Protection & Product Differentiation
We have worked with many companies that develop their own new product for manufacturing in China or Vietnam. They have spent months (or longer) on product design & development. But they completely overlooked why packaging is … [Read more...]
From New Product Design to Production: What Is on the Customer’s Plate?
Many people contact us with an idea for a new product they want to develop... and nothing else. We usually explain that they are not ready for talking to China-based manufacturers until they have done more 'homework'. Over the weekend, I … [Read more...]