We talk to a startup company developing a new physical (hardware) product at least once a week, and I'd estimate that about 25% of them try hard to secure a patent. I get it. They are afraid of being copied. They know investors and … [Read more...]
Prototesting: Reap All the Value of Proof of Concept Prototypes
Many of our clients design their own products. And we typically don't get involved in the initial concept/ideation phase. That's clearly not our competence, nor our offer. However, we are often invited to ask questions about their new … [Read more...]
Choosing the right Battery for your New Electronic Product [Long Guide]
A question many of our clients have asked us is, 'What type of battery should we use in our new electronic product?" And, in some cases, the answer is not obvious for buyers who struggle with choosing the right battery. The number and … [Read more...]
Why The Bill Of Materials (BOM) Is A Key Document For Importers [Podcast]
The Bill Of Materials - more important than you may think! The Bill Of Materials is an incredibly important document which spans the product development process and evolves as you get closer to mass production. It provides all of the … [Read more...]
Is Your New Product Design Ready for Manufacturing in China? [5 Questions]
There is a misconception in many people's minds. They think there are many manufacturers in China & Vietnam capable of, and willing to, do a lot of the development work for a new product they think is promising. That is true if … [Read more...]
Why Product Safety, Quality, and Reliability Are Tightly Linked
Recently I read an article that calls for manufacturers to be more proactive in reducing risks for consumers. And they shared this (pretty scary) graph about product safety recalls: Many companies that develop & purchase products … [Read more...]
Using Reliability Engineering for Designing a More Durable Product
Many leading brands have had to address concerns over the impact of their products on the environment. And one of the best responses is "make products that last longer". Here are the responses of two iconic brands: Apple: make … [Read more...]
Dangers of Amortizing Development Costs in the Production Price
When I offered a model for guiding buyers to choose an ODM vs. OEM vs. CM supplier, I mentioned that OEM suppliers often "subsidize" the cost of developing the new product. Then, the buyer ends up paying the cost of development, but it is … [Read more...]
Analyzing the (NPI) New Product Introduction Process & its Benefits [Podcast]
What is the new product introduction process? The new product introduction process is: A complete blueprint that takes an idea through various structured phases and that results in a finished product being launched into the … [Read more...]
The Conundrum of Investing in Tooling Before a Final Prototype
In most new product development projects for electro-mechanical products, there comes a time when the company (and its investors) need to make a leap of faith when it comes to investing in tooling. They often need a lot of advice and … [Read more...]
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